For the movie release in Brazil, Ginga Interactive has created a series of marketing stunts both on and offline. Apart from creating and uniting various fan communities of the books and film, interactivity was brought to the underground metro system in São Paulo.
Interactive Posters were installed in various terminals of the metro system, with animated videos and content which bemused the diverse audience/passengers playing with the interface, and extra content sent via bluetooth to their cell phones
The Flashforward Film Festival honors the best Flash work. Flash work is nominated by the public in a variety of categories, then evaluated by a panel of expert judges. The finalists in every category are also eligible for the People’s Choice award, determined by public online vote.
During each Flashforward Conference there is a live Film Festival Awards Ceremony. Every finalist is showcased with a short video trailer highlighting the best aspects of the work. The winners in each category, along with the People’s Choice winner, are announced and awarded with the famous Big Rubber Arrow.
